As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, Franchisors can use their state-of-the-art training programs to set themselves apart in a crowded franchise marketplace.
In a Competitive Franchise Marketplace, Franchisors Can Set Themselves Apart with Franchisee Training Programs
Franchisors can assume that any franchise sales candidates will be comparing numerous concepts, and all those concepts will boast about the support provided. When we consult with franchisors, we encourage them to develop a support system so they can say with confidence that no one else has a system like this.
It starts with an operations manual . A Franchise Operations Manual incorporates information essential to the initial and ongoing operations of a franchise and serves several very important functions in a franchise system. During the sales process it demonstrates your expertise and the depth of your systems. Operations Manuals created by professional consultants include modern graphics, vibrant illustrations and step-by-step directions in an easy to follow and visually appealing format.
In addition to the Franchise Operations Manual, Franchisors can set themselves apart with formalized training programs which could include online learning management systems with videos, apps, mapping tools and franchisee-facing intranets. Some franchisors create dedicated classrooms or mock storefronts. Franchisors need to always keep in mind how they will be able to demonstrate the value of these tools during the franchise sales process.
Committing the proper resources to developing best-in-class training and support not only helps in the franchise sales process, but it helps to improve the odds of franchisee success.