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Franchise Your Business book

by iFranchise Group
CEO, Mark Siebert

The Ultimate How-To Guide on Franchising Your Business

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Expert Franchise Consultants Providing Consulting & Development Services for Emerging & Established Franchisors

Franchise Consultants

iFranchise Group Difference — Our Consultants

Founded on the principle that great people make great companies, the iFranchise Group brings franchise consultants with decades of diverse experience to every engagement. Every aspect of every engagement is personally headed by a professional with at least a decade of relevant experience — not farmed out to a rookie who will be learning at your expense (and perhaps at your peril). Virtually all of our senior consultants have either worked for significant franchise companies and/or sold franchises — real-world experience — so they know what it’s like in the trenches.

The following biographies reflect the experience of our top franchise consultants and our alliance partners — each of whom brings at least a decade or more of relevant experience to your project. Information on staff consultants is available upon request.

Biographies by Area of Expertise

Strategic and Business Planning

Mark Siebert

Mark Siebert Chief Executive Officer

Franchise Feasibility, Conversion of Dealers to Franchises, Strategic Planning, and International Development

David Hood

David E. Hood, Ph.D President

Strategic Planning for Aggressive Growth Franchisors, Conversion of Dealers, Franchise Feasibility, and International Development

Scott Jewett

Scott Jewett Senior Advisor

Franchise Feasibility, Franchise Marketing, Franchise Sales, and Rapid Growth Strategies

David Omholt - Franchise Feasibility

David Omholt, CFE Senior Advisor

Franchise Feasibility, Franchise Marketing, Franchise Sales, and Strategic Planning

Barry Falcon - Franchise Feasibility

Barry Falcon, CFE Senior Advisor

Franchise Feasibility, Strategic Planning, Franchise Development

Emiliano Jocker- Franchise Feasibility & Research Consultant

Emiliano Jöcker Senior Consultant

Franchise Feasibility

Jeff Abbott - Franchise Consultant

Jeff Abbott, CFE Senior Consultant

Strategic Planning, Franchise Feasibility, Research, and Financial Analysis

Chris Moorhouse - Franchise Consultant

Chris Moorhouse Senior Consultant

Strategic Planning, Market Research, and Financial Analysis

Cynthia Clarkin - Franchise Consultant

Cynthia Clarkin Senior Consultant

Strategic Planning, Analysis of Dealer Networks and Franchisee Support Programs

Tommy Clark

Tommy Clark, CFE Senior Consultant

Strategic Planning, Dealer and Distribution Channel Conversions

Darrell Kolinek - Franchise Consultant

Darrell Kolinek, CFE Senior Consultant

Strategic Planning, Restaurant and Franchise Operations

Joanna Meiseles - Franchise Consultant

Joanna Meiseles Senior Consultant

Strategic Planning, Franchise Development

Paul Rickels - Franchise Development

Paul Rickels Senior Consultant

Strategic Planning, Franchise Development

Sunil Dewan - Senior Franchise Consultant

Sunil Dewan Senior Consultant

Strategic Planning, Franchise Development

Lorana Quintero - Franchise Consultant

Lorana Quintero Senior Consultant

Strategic Planning, Franchise Development

Leonard Swartz - Franchise Consultant

Leonard Swartz, CFE Senior Advisor

Strategic Planning, International Development

Charles Weeks - Franchise Consultant

Charles Weeks Senior Consultant

International Development, Restaurant Operations and Management

Michael Baum - Franchise Consultant

Michael Baum Senior Consultant

Strategic Planning, Capital Formation, Branding

Training and Recruiting

Peter Capodice

Peter Capodice Executive Recruiting

George Rummel - Franchise Consultant

George Rummel, J.D. Senior Consultant

Franchise Compliance Training and Franchisee Relations

Franchise Marketing and Design

Judy Janusz

Judy Janusz Vice President, Operations

Lia Brakel - Franchise Marketing

Lia Brakel Director of Marketing

April Scarlett - Franchise Marketing

April Scarlett Senior Content Developer

Paul Fagan - Franchise Consultant

Paul Fagan Senior Franchise Consultant, Video Production

Ed Pelock Franchise Video Production 2

Ed Pelock Video Production

Lawrence Tuke

Lawrence Tuke Creative Director

Franchise Operations Documentation

Daniel Levy Franchise Operations

Daniel G. Levy Managing Director, Operations and Training

Jim Green

Jim Green, CFE Senior Consultant, Operations and Training

Joe Bargas

Joe Bargas Senior Consultant, Operations and Training

Terry Conroy

Terry Conroy Senior Consultant, Operations and Training

Keri DesCoteaux

Keri DesCoteaux Senior Consultant, Operations and Training

Mike Goldberg - Senior Franchise Consultant

Mike Goldberg Senior Consultant, Operations and Training

Franchise Feasibility Assessment and Operations Analysis

Ann Anderson

Ann Anderson Franchise Feasibility Assessment and Operations Analysis

John Siebert - Franchise Consultant

John Siebert, CFE Franchise Feasibility Assessment and Operations Analysis

Pete Crain - Franchise Feasibility

Pete Crain Franchise Feasibility Assessment and Operations Analysis

Bernard Ramchatesingh - Franchise Consultant

Bernard Ramchatesingh, CFE Franchise Feasibility Assessment and Operations Analysis

Strategic Alliances

iFranchise Group Menat

The iFranchise Group MENAT provides franchise consulting services to the Middle East region. Top executives include:

Mohamed Charafeddine

Mohamed Charafeddine Chief Executive Officer

TopFire Media

TopFire Media is a full-service public relations and digital media firm. Please visit www.topfiremedia.com for more information.

Matthew Jonas

Matthew Jonas President, TopFire Media

FRANCHISE ATTORNEYS
Independent and expert legal representation is vital to you in the design and implementation of your franchise program. With this in mind, iFranchise Group will assist you in the process of choosing franchise counsel, which should be one of the first steps you will take. We are happy to provide you with referrals to qualified attorneys, regardless of whether you choose to work with us.

The iFranchise Group has formed strategic relationships with the nation’s premier franchise law firms.

The franchise attorneys that we recommend have devoted their careers to franchising, and will have at least 15 to 20 years of experience in franchising and franchise law. The iFranchise Group coordinates all activities of its members with outside counsel to provide you with a seamless approach to the development of your franchise program, but does not participate in legal fees collected by outside counsel, allowing us to be objective in our recommendations of counsel.

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