by iFranchise Group
CEO, Mark Siebert
The Ultimate How-To Guide on Franchising Your Business
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iFranchise Group CEO and expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.
Request a free copy of the whitepaper “International Expansion,” an informative piece exploring international business expansion issues and pros and cons of franchise and non-franchise systems.
Franchising your business is the most dynamic method of expanding. Yet, not all of those that venture upon this strategy will find that to be a “road to riches.” Many companies have tried to franchise a business only to fail in the attempt.
When researching how to franchise a business, the iFranchise Group believes that business owners must first determine if franchising is even a legitimate option. With this in mind, the iFranchise Group has developed twelve criteria of franchisability that you can use to test the franchisability of your business. While not definitive, applying this test to your business will at least allow you to know where you stand and perhaps provide you with some insight as to how a business must be improved in order to franchise.
Secondly, business owners should gain a thorough understanding of what is involved in franchising in terms of resources, costs, and personnel. While your business may be ready to franchise, there may be financial, operational, or resources barriers that should be overcome before proceeding with this strategy.
Finally, assuming that you have a franchisable business and the resources necessary to succeed, your next step should be to determine if franchising your business is the best strategy based on your own personal goals and objectives. Just because a business can be franchised does not mean that it should be franchised. To do this, you will need to measure the advantages and disadvantages of each of your alternative strategies versus the advantages of franchising.
Each strategy should then be evaluated based on the goals, objectives, resources, and tolerance for risk. To best analyze these alternatives, we suggest that you order our free video on “How to Franchise a Business.” This video will provide you with the framework for analysis that will allow you to understand whether franchising is the best strategy to allow you to reach your business goals.
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“When we started with iFranchise Group we only had one clinic open. They put together an extensive program for Strategic Planning, Operations, and Marketing. In less than three years, we had over 190 clinics sold. We highly recommend iFranchise Group to anybody who is considering franchising and who wants to poise themselves for explosive growth.”
– John Leonesio, CEO, Massage Envy