by iFranchise Group
CEO, Mark Siebert
The Ultimate How-To Guide on Franchising Your Business
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iFranchise Group CEO and expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.
Request a free copy of the whitepaper “International Expansion,” an informative piece exploring international business expansion issues and pros and cons of franchise and non-franchise systems.
Franchise development is the process of planning and preparing a business for expansion by franchising and, ultimately, the growth of a franchise brand through the sale of franchised units to franchisees. Franchise development services usually encompass strategic business planning, and the development of franchise legal documents, operations manuals, and sales and marketing tools.
The first and most important rule of franchising is this: Success in franchising does not happen by accident. Success is achieved because companies follow a sound and well-defined plan.
When franchising, you will need to address a number of franchise-specific topics in your franchise development plan:
Every good plan starts with the understanding of your goals and objectives. You will need to structure a program that will not just work today, but give you enough flexibility to work ten, 20, or more years into the future.
Not having the staff in place for franchise development and implementation of all the diverse needs for creating a new franchise organization is why many new franchisors fail to reach their goals; not due to the concept itself. Franchising can be a much simpler, smoother and predictable process when working with a team of expert consultants to help guide you.
Several new skill sets need to be incorporated in your marketing arsenal when becoming a franchisor. You are essentially entering a new business as a franchisor, so there is a learning curve in developing a system to market and sell your franchises. Creating the infrastructure and strategies to sufficiently grow a franchise network is important, and a much different process than running your core business. Learning and implementing these new skills while running your existing business can be very challenging, and can cause distraction from effectively managing that core business.
Most new franchisors find themselves with many needs. And most of these needs involve people. They need someone to handle franchise marketing, ad placement, and ad tracking. Someone to train and support franchisees. Someone to manage the advertising fund. A public relations pro. Someone to ensure quality control. Someone to coach staff in the nuances of franchise sales.
Unfortunately, these new franchisors often can’t afford to hire the full-time people necessary to develop and implement these diverse needs. So instead, they will hire one person with expertise in one area and hope that one person can somehow learn the things he or she does not know. Or worse still, they try to do it all themselves — often neglecting the core business in the process.
Franchisors have an alternative to hiring internal help, via outsourcing. Even with outsourced resources, the process of transforming your current business into a franchise takes time. During that time, you will continue to concentrate on your existing business. If you decide to outsource franchise development services, up until the date of the launch, your consulting and law firms should be doing most of the heavy lifting. Your primary role at that point will be to provide background information on the concept, make decisions on structure, and review materials your outsourced team develops on your behalf to be sure you agree with them and understand their implications.
Outsourced franchise development and implementation services provided by iFranchise Group can be purchased in increments, and do not involve hiring a full-time person.
The iFranchise Group can provide services in a number of vital areas. Our affiliate company, TopFire Media, can assist in others, including ongoing digital marketing services and public relations. Call us today for information on how we can help.
Key areas where iFranchise Group, our affiliate company, and referral partners can help include the development of:
*Provided by outside legal counsel
With hundreds of years of combined experience, the iFranchise Group franchise consultants know what it takes to develop and implement a solid franchise system. Call us at 708-957-2300 to discuss how we can help leverage your efforts, or request a free franchise consultation.
“When we started with iFranchise Group we only had one clinic open. They put together an extensive program for Strategic Planning, Operations, and Marketing. In less than three years, we had over 190 clinics sold. We highly recommend iFranchise Group to anybody who is considering franchising and who wants to poise themselves for explosive growth.”
– John Leonesio, CEO, Massage Envy