by iFranchise Group
CEO, Mark Siebert
The Ultimate How-To Guide on Franchising Your Business
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iFranchise Group CEO and expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.
Request a free copy of the whitepaper “International Expansion,” an informative piece exploring international business expansion issues and pros and cons of franchise and non-franchise systems.
When you hire a franchise consulting firm, the first question you should ask is, “Who specifically will be working on my project and what are their backgrounds?” This is because, ultimately, you are hiring people, not a firm, to help you reach your goals. What difference does a firm’s client list make, if the people who are actually doing the work are still wet behind the ears?
We would urge you to compare the bios of our top franchise consultants to anyone in the industry. Individual consultants may have some good experience, but no sole practitioner can hope to match the breadth of experience offered by our team. And while some of the “packaging houses” may have sizable teams, you do not have to dig very deep to find that they have little experience in the real world of franchising.
The hands-on, no-nonsense approach of the iFranchise Group comes from the real-world experience of its team members. Our best franchise consultants have held senior management positions at companies including Adia Services (now Adecco), AFC Enterprises (Popeyes, Church’s, Cinnabon), Auntie Anne’s, Dunkin’ Donuts, PIP Printing, McDonald’s, Snelling & Snelling, Taco Bell, and Yorkshire Global (A&W and Long John Silver’s). Our recommendations aren’t based on what we’ve learned from textbooks, but from our decades of experience building some of the world’s most successful franchise companies.
We provide customized strategies designed to maximize your unique strengths, to work within your available resources, to seize available opportunities, and to achieve your specific objectives. Franchising is far too complex to lend itself to a checkbox approach. It requires creativity and individual solutions geared toward achieving specific strategic objectives.
Sole practitioners will often tout their strategic focus. But at the iFranchise Group, we understand that trying to implement a strategy without effective tools and tactics is like trying to win the Indy 500 without a steering wheel. Make no mistake. The iFranchise Group is the leader in franchise strategic planning. Our franchise consultants have worked with some of the top ranked companies in the world and with many of the nation’s leading franchisors. But at the iFranchise Group, we go a step further. We provide you with the tools you will need to succeed and then help you to implement those carefully crafted plans.
In addition to winning strategies, we provide:
At the iFranchise Group, we cannot afford Ivory Tower solutions that are impossible to implement. We live with the results of our strategic recommendations every day.
The iFranchise Group accepts a limited number of clients in any given year. We do not want to work with the most clients. We only want to work with the best clients. We are dedicated to long-term relationships with increasingly successful clients.
“It’s been a pleasure to work with you… I’m pretty arrogant about my business knowledge and had thought just engaging an attorney for this journey would be fine.
However, at each step in the process iFranchise Group consultants have opened my eyes to ideas and expertise that I believe to be critical and NEVER would have uncovered on my own.”
– Mike Dunmyer, CEO, Advanced Degree Carpet Cleaning