Franchising or Expanding a Dealer Program

As strategic planning and business expansion specialists, iFranchise Group understands the challenges manufacturers face when considering the addition of a franchise channel or converting of a dealer/distributor channel to franchising. Deciding on the best approach to grow your dealer program requires a thorough analysis of your business’s long-term goals and available expansion options.

Understanding Channel Conflict

One of the primary concerns for manufacturers considering franchising is Channel Conflict. Entering into franchising is a significant decision, particularly when existing channels are already successful in achieving market penetration.

Benefits of Franchising Your Dealer Program

Increased Control

Franchising allows manufacturers to exert greater control over unit operations and maintain consistent brand standards across all locations. This control ensures that each franchise operates in alignment with the company’s vision and quality expectations.

Revenue Generation

Franchising allows for the collection of fees that dealer organizations might typically forfeit, such as initial franchise fees, ongoing royalties, and other service-related charges, thus creating a more stable revenue stream.

Improved Performance

The increased control and standardized operations in franchising often lead to enhanced unit performance. This improvement often translates into higher sales for the franchise network as a whole.

Dealer Conversion Expertise

Our team has extensive experience in Dealer Conversion, backed by a proprietary iFranchise Change Facilitation Process known for its effectiveness in converting dealers and distributors to franchises, offering greater levels of control. We are happy to provide a PowerPoint Presentation illustrating this process for interested and qualified companies.

Guidance from Expert Consultants

Having conducted comprehensive analyses for major corporations, including a Fortune 500 manufacturer recently, iFranchise Group understands the critical factors to consider in expansion decisions. Although we cannot disclose specific engagement outcomes, we are happy to discuss the general parameters that manufacturers should examine in making these decisions.

In addition to franchising, we offer consulting on alternative expansion strategies such as licensing programs, to dealer networks, and other third-party distribution arrangements. Our expertise ensures that no matter the direction, you receive informed guidance.

Schedule a Free Expert Consultation

For more information about our Dealer Conversion Services and other strategic non-franchise expansion options, call us at (708) 957-2300 to speak directly with our experts.