by iFranchise Group
CEO, Mark Siebert
The Ultimate How-To Guide on Franchising Your Business
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iFranchise Group CEO and expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.
In all likelihood, the franchise sales and marketing process is unlike any you have ever been a part of – unless, of course, you have marketed and sold franchises before. Consider your starting point in the process. You are often going to start the sales process by asking your prospective franchisees to:
But the good news is, it is a process. And like any sales process, if you follow the right steps and your business model is strong, you will get predictable results. If, of course, you do things right…
Add to this complexity the knowledge that the franchise sales process is legally regulated at both the state and federal level. Violations of franchise sales laws can result in:
While the laws regulating franchise sales and sales compliance are not particularly onerous or difficult to follow, you need to ensure you and your sales team are properly educated and are able to document your compliance.
That is where iFranchise Group comes in.
Our sales training is provided to one franchise company at a time – not in a mixed class environment – so you can gain the benefit of role playing with real time questions about you and your competitors. And it is provided by people who have sold literally hundreds of franchises.
Our sales training is real world and practical. It is taught by sales professionals who have sold franchises. Consider the following:
When you consider that for a typical emerging franchisor looking to sell 12 franchises in their first year, an increase of just 0.5% in their close rate will, over the course of a year, create three incremental franchise sales, $75,000 – $120,000 in incremental franchise fees, and millions of dollars in lifetime royalties, the importance of optimizing your sales efforts becomes readily apparent.
To learn more about how we can help you to optimize your franchise sales, contact one of our consultants at no cost or obligation at 708-957-2300 or [email protected]. Or, request a free copy of our 90-minute seminar on How to Franchise Your Business, which deals in some depth with the issues involved in franchise sales. You can also request a copy of our free webinar, “How Many Franchises Can I Sell?”.