Franchise How-Tos and Trends

In this article published by Entrepreneur, iFranchise Group CEO Mark Siebert discusses how the franchising industry will be impacted, in a positive way, by the results of the 2020 elections. Franchise companies and those looking to franchise can be optimistic, … Continue reading →

For restaurant founders looking to expand their businesses, the COVID-19 pandemic presents some never before seen challenges. But for those who are prepared, the opportunities may be better than ever for expansion through restaurant franchising. In this article published in … Continue reading →

What Will Franchising Look Like After the Recession? In franchising, most savvy companies know how to deal with seasonality, employee turnover, even market and economic fluctuations. But few if any franchise systems have had to face the breadth and depth … Continue reading →

In a recent The Franchise Freedom podcast, organizers sat down with Mark Siebert, CEO of iFranchise Group. iFranchise Group is an organization dedicated to developing long-term relationships with successful franchises and other clientele. Mark is also the author of Franchise … Continue reading →

In the world of business, the relationship between a franchisor and a franchisee is indisputably unique. Some may equate it to a partnership, but in fact, it is not. In this article from Entrepreneur, author Mark Siebert suggests the closest … Continue reading →

iFranchise Group President Dave Hood is quoted in this Delta Sky magazine article about how franchise brands are leveraging new technology innovations to gain a competitive edge. He notes that in today’s more competitive and challenging franchising industry, with reduced … Continue reading →

When we do audits of a franchisor’s sales efforts, one of the most difficult issues to address in identifying the source of a problem, is the inherent conflict between sales and marketing. When a salesperson fails to produce the expected … Continue reading →

In this Franchise Times article, iFranchise Group CEO Mark Siebert explains the pros and cons of working with franchise brokers as part of your overall marketing strategy. He tells you why brokers, or consultants as they like to call themselves, … Continue reading →

Mark Siebert, CEO and Franchise Consultant at iFranchise Group, is interviewed in this episode of the Money Matters: Top Tips to Success podcast. The podcast introduces Mark, his background, and presents iFranchise Group as a franchise development and consulting firm … Continue reading →

In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how every good story has a beginning, a middle and an end, and that utilizing trade shows as part of your marketing strategy is no different. Sound like ancient … Continue reading →