Franchise How-Tos and Trends

Franchise Training & Support

As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, Franchisors can use their state-of-the-art training programs to set themselves apart in a crowded franchise marketplace. In a Competitive Franchise Marketplace, Franchisors Can Set Themselves Apart with … Continue reading

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The Magic of Franchise Branding

As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, franchisors can take some tips from the crafty magician by presenting the brand’s strengths while downplaying perceived weaknesses. The Magic of Franchise Branding The words a franchisor … Continue reading

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The Emotional Twists and Turns of Franchise Marketing

As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, from a franchise marketer’s perspective, it is important to remember that the franchise buying process starts with pain. The Emotional Twists and Turns of Franchise Marketing Franchise … Continue reading

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Goals for Gold in Franchise Marketing

In his recent article for Franchise Times iFranchise Group CEO Mark Siebert predicts content and mobile will continue to bring home wins for franchise marketing. Goals for Gold in Franchise Marketing The world was shocked last year when Italy, the … Continue reading

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Pay Per Click Marketing For Emerging Franchisors

In his recent article for Franchise Times, iFranchise Group CEO Mark Siebert describes a battlefield approach to Pay Per Click franchise marketing: Franchisors may want to think about approaching pay per click advertising like a war general. Size up competing … Continue reading

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Positioning a Franchise Launch

In his recent article for Franchise Times, Mark Siebert describes a schooled approach to franchise marketing: Stock up on dedicated franchise marketing materials. Create multiple landing pages to target different audiences. Order short print runs to allow for multiple brochures … Continue reading

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When is a Franchisee Ready to Become a Multi-Unit Owner?

iFranchise Group President Dave Hood was recently a featured speaker and mentor at the National Multi-Unit Summit for the Franchise Relationships Institute. One of the topics he addressed was determining when a franchisee is ready to become a multi-unit franchisee. … Continue reading

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For American Franchisors to Succeed Overseas, They Have to Be Open to Change

Sometimes the fastest way for a U.S. company to penetrate an international market is though a master franchise structure. This has wide-ranging implications for fee structure, the franchisee profile, marketing, training and support. Area development structures are also used. In … Continue reading

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Lessons on Franchise Quality Control

Companies looking to franchise their business need to focus on quality control and consistency in setting up their franchise program. When our franchise consultants speak with companies looking to franchise their business, we often hear that one of the factors … Continue reading

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Opinion: Why Trump should be huge for the franchise industry

Originally posted on Crain’s Chicago Business, January 5, 2017 Opinion: Why Trump should be huge for the franchise industry By: MARK SIEBERT Whether or not you like him, are comfortable with his character, or agree with his stance on international … Continue reading

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