Predicting Franchising’s Comeback
What Will Franchising Look Like After the Recession? In franchising, most savvy companies know how to deal with seasonality, employee turnover, even market and economic fluctuations. But few if any franchise systems have had to face the breadth and depth … Continue reading
How to Grow Your Business Through Franchising: The Franchise Freedom Podcast
In a recent The Franchise Freedom podcast, organizers sat down with Mark Siebert, CEO of iFranchise Group. iFranchise Group is an organization dedicated to developing long-term relationships with successful franchises and other clientele. Mark is also the author of Franchise … Continue reading
How Franchisees and Franchisors Can Master Their Relationship
In the world of business, the relationship between a franchisor and a franchisee is indisputably unique. Some may equate it to a partnership, but in fact, it is not. In this article from Entrepreneur, author Mark Siebert suggests the closest … Continue reading
Technology in Franchising
iFranchise Group President Dave Hood is quoted in this Delta Sky magazine article about how franchise brands are leveraging new technology innovations to gain a competitive edge. He notes that in today’s more competitive and challenging franchising industry, with reduced … Continue reading
A Recipe for Sales Success
When we do audits of a franchisor’s sales efforts, one of the most difficult issues to address in identifying the source of a problem, is the inherent conflict between sales and marketing. When a salesperson fails to produce the expected … Continue reading
Too Few Cooks Making Your Broth?
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains the pros and cons of working with franchise brokers as part of your overall marketing strategy. He tells you why brokers, or consultants as they like to call themselves, … Continue reading
Top Tips to Success in Franchising: Podcast Interview
Mark Siebert, CEO and Franchise Consultant at iFranchise Group, is interviewed in this episode of the Money Matters: Top Tips to Success podcast. The podcast introduces Mark, his background, and presents iFranchise Group as a franchise development and consulting firm … Continue reading
Give your franchise show story the happily ever after ending it needs
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how every good story has a beginning, a middle and an end, and that utilizing trade shows as part of your marketing strategy is no different. Sound like ancient … Continue reading
Dog Days of Summer: Marketing from the Inside Out
Think about how harmful it would be to your business if your brand messaging changed over time without your knowledge. You provide messaging for your franchisees – but how can you be sure it maintains integrity as it travels? In … Continue reading
A Three-Point Strategy for Damage Control of Negative Feedback
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains three simple but effective methods to get in front of bad press. In an era of social media, with opportunities for brand crises in all corners of the Internet, … Continue reading