Positioning a Franchise Launch
In his recent article for Franchise Times, Mark Siebert describes a schooled approach to franchise marketing: Stock up on dedicated franchise marketing materials. Create multiple landing pages to target different audiences. Order short print runs to allow for multiple brochures … Continue reading
When is a Franchisee Ready to Become a Multi-Unit Owner?
iFranchise Group President Dave Hood was recently a featured speaker and mentor at the National Multi-Unit Summit for the Franchise Relationships Institute. One of the topics he addressed was determining when a franchisee is ready to become a multi-unit franchisee. … Continue reading
For American Franchisors to Succeed Overseas, They Have to Be Open to Change
Sometimes the fastest way for a U.S. company to penetrate an international market is though a master franchise structure. This has wide-ranging implications for fee structure, the franchisee profile, marketing, training and support. Area development structures are also used. In … Continue reading
Lessons on Franchise Quality Control
Companies looking to franchise their business need to focus on quality control and consistency in setting up their franchise program. When our franchise consultants speak with companies looking to franchise their business, we often hear that one of the factors … Continue reading
Opinion: Why Trump should be huge for the franchise industry
Originally posted on Crain’s Chicago Business, January 5, 2017 Opinion: Why Trump should be huge for the franchise industry By: MARK SIEBERT Whether or not you like him, are comfortable with his character, or agree with his stance on international … Continue reading
Thinking Big. Plan for the Future. (radio interview)
Mark Siebert talked to Inc. radio’s Alan Taylor about franchising a business. Click here to listen to the whole interview.
Why a franchisor would make a good president | Employment relationships in franchising (radio interviews)
Mark Siebert joins Jim Blasingame to explain why a franchisor entrepreneur would naturally have the kinds of traits that would make that person a great president: Find interviews with Small Business Experts on the <a href=”http://www.smallbusinessadvocate.com”>Small Business Advocate</a> show … Continue reading
Mistakes Entrepreneurs Can Avoid (radio interview)
Mark Siebert talked to WTMJ radio’s Derrell Connor about how entrepreneurs can grow their business without spending their own money. “For a lot of people, getting a franchise is sort of the American dream,” Siebert said. “They dream about owning their … Continue reading
Want To Franchise Your Business? There’s a Book for That. (radio interview)
In this radio interview with Steve Pomeranz of On the Money! Radio, Mark Siebert discusses his new book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever. As an expert in the business of franchising, Mark’s book … Continue reading
How to get from start-up to franchise (radio interview)
Mark Siebert joins WTMJ radio’s Derrell Connor to discuss franchising. Business like Subway started off with one store and then grew into (inter)national brands. So how can other small business grow into franchises? Click here to hear the whole interview.