The Magic of Franchise Branding
As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, franchisors can take some tips from the crafty magician by presenting the brand’s strengths while downplaying perceived weaknesses. The Magic of Franchise Branding The words a franchisor … Continue reading
The Emotional Twists and Turns of Franchise Marketing
As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, from a franchise marketer’s perspective, it is important to remember that the franchise buying process starts with pain. The Emotional Twists and Turns of Franchise Marketing Franchise … Continue reading
Goals for Gold in Franchise Marketing
In his recent article for Franchise Times iFranchise Group CEO Mark Siebert predicts content and mobile will continue to bring home wins for franchise marketing. Goals for Gold in Franchise Marketing The world was shocked last year when Italy, the … Continue reading
Pay Per Click Marketing For Emerging Franchisors
In his recent article for Franchise Times, iFranchise Group CEO Mark Siebert describes a battlefield approach to Pay Per Click franchise marketing: Franchisors may want to think about approaching pay per click advertising like a war general. Size up competing … Continue reading
Positioning a Franchise Launch
In his recent article for Franchise Times, Mark Siebert describes a schooled approach to franchise marketing: Stock up on dedicated franchise marketing materials. Create multiple landing pages to target different audiences. Order short print runs to allow for multiple brochures … Continue reading
When is a Franchisee Ready to Become a Multi-Unit Owner?
iFranchise Group President Dave Hood was recently a featured speaker and mentor at the National Multi-Unit Summit for the Franchise Relationships Institute. One of the topics he addressed was determining when a franchisee is ready to become a multi-unit franchisee. … Continue reading
For American Franchisors to Succeed Overseas, They Have to Be Open to Change
Sometimes the fastest way for a U.S. company to penetrate an international market is though a master franchise structure. This has wide-ranging implications for fee structure, the franchisee profile, marketing, training and support. Area development structures are also used. In … Continue reading
Lessons on Franchise Quality Control
Companies looking to franchise their business need to focus on quality control and consistency in setting up their franchise program. When our franchise consultants speak with companies looking to franchise their business, we often hear that one of the factors … Continue reading
Opinion: Why Trump should be huge for the franchise industry
Originally posted on Crain’s Chicago Business, January 5, 2017 Opinion: Why Trump should be huge for the franchise industry By: MARK SIEBERT Whether or not you like him, are comfortable with his character, or agree with his stance on international … Continue reading
Thinking Big. Plan for the Future. (radio interview)
Mark Siebert talked to Inc. radio’s Alan Taylor about franchising a business. Click here to listen to the whole interview.