Franchise How-Tos and Trends

Dog Days of Summer: Marketing from the Inside Out

Think about how harmful it would be to your business if your brand messaging changed over time without your knowledge. You provide messaging for your franchisees – but how can you be sure it maintains integrity as it travels? In … Continue reading

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A Three-Point Strategy for Damage Control of Negative Feedback

In this Franchise Times article, iFranchise Group CEO Mark Siebert explains three simple but effective methods to get in front of bad press. In an era of social media, with opportunities for brand crises in all corners of the Internet, … Continue reading

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When Influencing, We Don’t Want Nobody Nobody Sent

In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how influencer marketing is here to stay. Frankly, it has been here all along anyway. Siebert also shares his unique perspective growing up close to the Chicago political scene and … Continue reading

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Looking Abroad May Help Franchisors Spread American Dream

In this Franchise Times article, iFranchise Group CEO Mark Siebert guides franchisors through the unique challenges and opportunities in marketing to international prospects looking to purchase franchises in the United States.  While it isn’t appropriate for all franchise systems, for many … Continue reading

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When to Race, When to Slow Down

In this edition of Franchise Times, iFranchise Group CEO Mark Siebert reflects on the renowned fable about the Tortoise and the Hare, and how franchise marketers should keep this story in mind when planning their marketing strategies: Life in the … Continue reading

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Going local, saying no puts rhyme and reason into franchising plan

In this edition of Franchise Times, iFranchise Group CEO Mark Siebert discusses the benefits of a local franchise expansion strategy. Going local, saying no puts rhyme and reason into franchising plan There is nothing more exciting for a franchisor than knowing … Continue reading

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Who’s driving the bus in the new year?

In this recent article for Franchise Times, iFranchise Group CEO Mark Siebert explains why he believes 2019 will be the year of user-generated content. Who’s Driving the Bus in the New Year? Last year for the first time, digital advertising … Continue reading

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When It’s Time to Tweak Your Selling Playbook

In this edition of Franchise Times, iFranchise Group CEO Mark Siebert explores the similarities between a good franchise marketing strategy and a winning game plan on the football field. The key element may surprise you! A Game of Adjustments – … Continue reading

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How to focus on strategy, one piece at a time

In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how franchise success comes from doing a lot of little things, the right way. By comparing the strategic planning for your business to a Halloween night of trick or … Continue reading

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What Makes A Franchise Unique May Be What Leads To Franchise Success

As iFranchise Group CEO Mark Siebert explains in this recent article for BeTheBoss.com, the uniqueness of a franchise system can set it apart from the competition. Don’t Be Afraid To Be Yourself Based on close to three decades of franchise … Continue reading

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