Technology in Franchising
iFranchise Group President Dave Hood is quoted in this Delta Sky magazine article about how franchise brands are leveraging new technology innovations to gain a competitive edge. He notes that in today’s more competitive and challenging franchising industry, with reduced … Continue reading
A Recipe for Sales Success
When we do audits of a franchisor’s sales efforts, one of the most difficult issues to address in identifying the source of a problem, is the inherent conflict between sales and marketing. When a salesperson fails to produce the expected … Continue reading
Too Few Cooks Making Your Broth?
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains the pros and cons of working with franchise brokers as part of your overall marketing strategy. He tells you why brokers, or consultants as they like to call themselves, … Continue reading
Top Tips to Success in Franchising: Podcast Interview
Mark Siebert, CEO and Franchise Consultant at iFranchise Group, is interviewed in this episode of the Money Matters: Top Tips to Success podcast. The podcast introduces Mark, his background, and presents iFranchise Group as a franchise development and consulting firm … Continue reading
Give your franchise show story the happily ever after ending it needs
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how every good story has a beginning, a middle and an end, and that utilizing trade shows as part of your marketing strategy is no different. Sound like ancient … Continue reading
Dog Days of Summer: Marketing from the Inside Out
Think about how harmful it would be to your business if your brand messaging changed over time without your knowledge. You provide messaging for your franchisees – but how can you be sure it maintains integrity as it travels? In … Continue reading
A Three-Point Strategy for Damage Control of Negative Feedback
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains three simple but effective methods to get in front of bad press. In an era of social media, with opportunities for brand crises in all corners of the Internet, … Continue reading
When Influencing, We Don’t Want Nobody Nobody Sent
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how influencer marketing is here to stay. Frankly, it has been here all along anyway. Siebert also shares his unique perspective growing up close to the Chicago political scene and … Continue reading
Looking Abroad May Help Franchisors Spread American Dream
In this Franchise Times article, iFranchise Group CEO Mark Siebert guides franchisors through the unique challenges and opportunities in marketing to international prospects looking to purchase franchises in the United States. While it isn’t appropriate for all franchise systems, for many … Continue reading
When to Race, When to Slow Down
In this edition of Franchise Times, iFranchise Group CEO Mark Siebert reflects on the renowned fable about the Tortoise and the Hare, and how franchise marketers should keep this story in mind when planning their marketing strategies: Life in the … Continue reading