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Providing State-of-the-Art Consulting & Development Services for Emerging & Established Franchisors

Joanna Meiseles

Joanna Meiseles


Senior Consultant
iFranchise Group, Inc.

Area of Franchise Expertise


Strategic Franchise Development and Business Planning:
Strategic Planning, Franchise Development

Joanna Meiseles has been an entrepreneur and franchisor for the past 20 years. More than two decades ago, she saw a need in the marketplace for a hair salon focusing on children and launched the Snip-its salon brand in suburban Boston in 1995.

As Founder and CEO of Snip-its, Ms. Meiseles ran five company locations, then franchised the concept in 2004 and grew the brand over a ten-year period. Under Ms. Meiseles’ leadership, Snip-its received numerous awards including the Franchise Times’ fastest 55 growth brands, and the Entrepreneur Top 500. Ms. Meiseles was twice a finalist for Ernst & Young’s Entrepreneur of the Year award. Today, Snip-its franchise owners operate 65 locations in 22 states.

Ms. Meiseles spent several years following her tenure at Snip-its as the Senior Director of Programs and Operations at MassChallenge, a business accelerator program dedicated to the support of high impact startups.

Ms. Meiseles brings extensive experience to iFranchise Group clients in areas of retailing, consumer services, concept development, operations, and franchise expansion.

Ms. Meiseles received her Bachelor’s degree from Duke University, and her MBA from Babson College.

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