Strategic Marketing Director
iFranchise Group, Inc.
Ms. Lamb began her work in the franchise industry over 30 years ago, working closely with the attorneys of numerous franchisor clients and assisting the clients with national and international business expansion plans.
As iFranchise Group’s Strategic Marketing Director, she has created the marketing plans for well over 100 of iFranchise Group’s clients. She has extensive experience writing whitepapers, industry analyses, blogging and in social media management and marketing budget management.
As a Senior Consultant with iFranchise Group, Ms. Lamb has analyzed the business structures of hundreds of franchised businesses to provide competitive benchmarking reports. She has also operated her own private legal practice and served as a contract attorney for one of the world’s ten largest law firms, in its commercial real estate sector.
Ms. Lamb holds a bachelor’s degree in Journalism from Marquette University, and a law degree from DePaul University.