Hector Ledesma

Hector Ledesma, CFE

Senior Advisor, International
iFranchise Group, Inc.

As an International Senior Advisor, Hector Ledesma specializes in international growth and market entry strategies for iFranchise Group’s clients outside of the United States.

With over 18 years of experience in international business, trade, licensing, and franchising in Asia, Europe and Latin America, Mr. Ledesma provides a competitive advantage for franchise systems looking to expand into emerging international markets. He is also a former franchisee, which provides a unique perspective for clients. In addition to his work at the iFranchise Group, Mr. Ledesma is also an international investment consultant for a leading middle market private equity firm with investments of over $2 billion around the world.

Mr. Ledesma has demonstrated franchising experience through his consulting work, most recently by developing business growth strategies and demand-chain optimization for Dunn Brothers Coffee, among other franchise brands.

Mr. Ledesma also successfully founded and owned businesses in Asia, Latin America and the U.S. in the publishing, beauty, clothing, education, c-store and electronics industries.  Prior to becoming an entrepreneur, Mr. Ledesma served in various operations and management roles at 7-Eleven. He was originally in charge of 600 locations in the Florida market and was responsible for all operations, quality control, and franchisee support. Shortly thereafter, Ledesma played a key role in the transition of the chain from 50% franchised to 95% franchised – involving the reallocation of resources, alteration of support and reporting structures, and staff modifications called for in this leaner organization.  Later, Ledesma was instrumental in the acquisition of 200 Exxon Mobil stores in the Texas and Florida markets and their transition to 7-Eleven branded c-stores under the canopy.  Finally, Ledesma led an effort to systemize in-store merchandising and promotions across the entire U.S. network.

Mr. Ledesma’s experience also includes various speaking engagements at chambers of commerce across Latin America, as well as involvement in numerous international trade organizations.

Mr. Ledesma holds a Bachelor’s degree in Business Administration and obtained his Master of Business Administration degree in Global Management and Entrepreneurship from Thunderbird School of Global Management.  Mr. Ledesma also studied Franchise Management at Georgetown University and received his CFE (Certified Franchise Executive) designation from the International Franchise Association. Mr. Ledesma is a native Spanish speaker.

(versión en español)