Senior Franchise Consultant
iFranchise Group, Inc.
Ms. Moorhouse has been involved in the franchise industry since 1983. She has personally consulted with a wide range of franchise organizations in the U.S. and abroad including Wings, etc., Savory Spice Shop, Nothing Bundt Cakes, Uni-K-Wax, How Do You Roll?, Mac Tools, On-Site Dental, Parable Group, Smart Start, eMilios (Mexico and U.S.) and Jollibee (Philippines, Middle East and U.S.). She has also been an integral part of the project team for prominent franchise companies such as Amoco, Bridgestone/Firestone, British Petroleum, Chevron (Foodini’s), Circle K, Dippin’ Dots, Friendly’s Ice Cream, Hair Club for Men, PIP Printing, Southwestern Bell, Texaco, and WesterN SizzliN Steakhouse.
As an experienced franchise business consultant, Ms. Moorhouse is an expert in prototype development, operations analysis, profitability strategies, and strategic planning. She provides market research and financial analysis services to potential franchisors, and consults with companies on critical decisions related to structure, funding, and expansion, and ultimately helps prepare clients for success in franchising.
Ms. Moorhouse holds a Bachelors Degree from Valparaiso University and attended Purdue University’s Graduate School of Business.