Senior Franchise Consultant, Video Production
iFranchise Group, Inc.
Mr. Moorhouse pioneered the use of video in the franchise sales process, developing some of the first franchise sales videotapes in 1980. Over the course of more than 30 years in franchising, Mr. Moorhouse has produced more franchise sales presentations than anyone in the world, and has also produced franchise training and operational videos, as well as TV commercials and infomercials.
During his career, Mr. Moorhouse has worked with a wide variety of franchisors, from start-ups to Fortune 500 companies. His video credits include projects completed for AM/PM Mini Mart (ARCO), Armstrong World Industries, Auntie Anne’s Soft Pretzels, BP Oil, Craftmatic/Contour Industries, Encyclopaedia Britannica, Flying J, Jollibee, Masco, Mobil Car Care Network, Signs Now, Split Second (Amoco), Fannie May Fine Candies, Perkins Restaurant & Bakery, Orion Energy, ProShred, Truckstops of America, and the International Franchise Association (IFA).
Prior to his career in franchising, Mr. Moorhouse worked in the motion picture industry and was active in the field of special effects and pyrotechnics.