Request a copy of the whitepaper “International Expansion,” an informative piece exploring international business expansion issues and pros and cons of franchise and non-franchise systems.
First presented in conjunction with the International Franchise Association’s 49th Annual Legal Symposium, held on May 15-17, 2016 at the JW Marriott Hotel in Washington, DC, this whitepaper was co-authored by Mark Siebert, the CEO of iFranchise Group, along with a prominent franchise attorney and corporate counsel of The Wendy’s Company.
Topics covered in this whitepaper include:
- Assessing Readiness for International Franchise Expansion
- Considerations for Market Prioritization
- Structural Models for International Franchise Development
- Key Business Issues / Negotiating the Deal
- Trademark / Intellectual Property Concerns