About Full Spectrum Franchise Consulting

Full Spectrum Franchise Consulting, a portfolio company of L2 Capital, is a premier portfolio of brands that encompasses leading franchise solutions providers iFranchise Group, TopFire Media, and FranDevCo.

The portfolio’s combined expertise in franchising and strategic growth is both unmatched in the industry and invaluable to its clients.

As the nation’s leading franchise consulting and development firm, iFranchise Group and its team of expert franchise consultants bring real-world experience to the franchise development and implementation efforts of emerging and established franchisors across a wide range of industries. The group’s consultants have worked with many of the world’s top franchisors and have hundreds of years of combined executive experience in franchising. Offering a suite of highly-customizable strategic planning, operations, sales/marketing and implementation services, iFranchise Group has been consistently ranked the #1 Franchise Consulting Firm in surveys of hundreds of franchisors conducted by Entrepreneur Magazine.

TopFire Media is an award-winning, full-service online marketing company that offers public relations, web development, PPC, SEO, and digital marketing expertise for franchise lead generation. Its experienced team leverages franchise industry and digital marketing expertise to help both emerging and mature franchisors maximize their growth objectives by attracting high-quality leads. Beyond just lead generation, TopFire Media also provides valuable guidance and insight to assist franchisors develop and refine their franchise operations through franchise sales and marketing operations consulting. The company helps franchisors scale franchise marketing operations, consolidate marketing vendors to a single source, revive stagnant lead generation activities, penetrate new markets, and launch non-traditional franchise marketing campaigns.

A premier franchise development and sales organization, FranDevCo has, since its founding, focused on helping emerging brands realize their full potential, including placing over 1,100 units with more than 600 franchisees. Its unique approach goes beyond sales, serving as an outsourced development partner with a consultative process. This offering is bolstered by a relentless commitment to responsible franchising and providing value-added consultative services. FranDevCo is powered by a team of experienced franchise professionals who support brands across diverse sectors, including residential services, automotive, commercial services, quick-service restaurants, fitness, health and wellness, beauty, pet, youth enrichment, and more.