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Franchise Your Business book

by iFranchise Group
CEO, Mark Siebert

The Ultimate How-To Guide on Franchising Your Business

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Franchise Your Business

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iFranchise Group CEO and long-time franchise consultant Mark Siebert provides a detailed guide to franchising.

You’ll learn about:

– Analyzing your business’ franchisability

– The advantages and disadvantages of franchising

– Developing an effective business growth plan

– Evaluating risk

– Legal considerations

– Franchise marketing plans, lead generation, and branding

– The all-important relationship between franchisee and franchisor