Should You Add AI to Your Franchise Business?

In an article published on FranchiseWire, iFranchise Group CEO Mark Siebert discusses the key benefits of adding tools driven by Artificial Intelligence (AI) to franchise sales and operations.

The article begins with an overview of how AI is impacting many industries, including franchising. Siebert addresses they ways that some franchise systems are already implementing AI-backed tools including website chatbots for franchise sales and solutions that help drive efficiency in online and drive-thru ordering, tracking and delivery, and more. He also discusses how AI can help with responding to online customer reviews or generating marketing or operational content.

According to Siebert, “We are just now scratching the surface of how AI can be used to improve our businesses both at the franchisor and consumer level.” He advises that franchisors should evaluate their organizational needs and carefully vet the available AI tools in the marketplace, as they search for ways to streamline and automate their business’ processes. This should be done, however, while also ensuring that messaging, operations, and ultimately relationships with franchisees still retain that all-important “human touch.”