Franchising Remains a Constant in Challenging Times

According to expert franchise consultant and iFranchise Group CEO Mark Siebert, in this article published by FranchiseWire, turbulent times are when independent business owners should take a serious look at franchising.

Siebert notes that an uncertain economic climate typically drives investors and business owners alike toward franchising. In the current post-pandemic landscape, some prior norms are returning even as some newfound shifts in the way we consume remain — all while an unprecedented combination of market conditions make predicting what’s to come for businesses more of a challenge than ever.

Supply chain and employment issues, global instability, rising inflation and gas prices, and other factors are all impacting today’s business climate. This unusual set of circumstances, however, is when franchising, as a business expansion solution, remains a steadfast way to navigate these changing scenarios.

In the article, Siebert discusses the reasons why business owners looking to expand, as well as investors looking to own their own businesses, are well advised to consider franchising. He also advises that potential and current franchisors should conduct a robust due diligence process, including the use of trusted business advisors, to help ensure that their businesses are well prepared for franchising in today’s marketplace.