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The Ultimate How-To Guide on Franchising Your Business

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You are here: Home / Podcast: Should I Franchise My Business?
You are here: Home / Podcast: Should I Franchise My Business?

Podcast: Should I Franchise My Business?

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In this “Franchise Freedom” podcast, host Giuseppe Grammatico interviews iFranchise Group CEO Mark Siebert, as they discuss the essentials of franchising a business. Mark reviews the three elements that legally define what a franchise is, the significance of the number of units a business should have before franchising, what consulting firms do for first-time franchisors, and more. 

Topics covered in this episode include: 

  • Franchising as defined by law 
  • Alternatives to franchising (by removing the tradename, fees, etc. from the equation)
  • Can or should you franchise a business with just one location? 
  • Steps to consider taking when franchising (walk, don’t run!)
  • What to expect from Mark’s book, Franchise Your Business 
Posted in Franchise How-Tos and Trends.

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Massage Envy Spa Franchise

“When we started with iFranchise Group we only had one clinic open. They put together an extensive program for Strategic Planning, Operations, and Marketing. In less than three years, we had over 190 clinics sold. We highly recommend iFranchise Group to anybody who is considering franchising and who wants to poise themselves for explosive growth.”

– John Leonesio, CEO, Massage Envy

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