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Franchise Your Business book

by iFranchise Group
CEO, Mark Siebert

The Ultimate How-To Guide on Franchising Your Business

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Podcast: Should I Franchise My Business?

In this “Franchise Freedom” podcast, host Giuseppe Grammatico interviews iFranchise Group CEO Mark Siebert, as they discuss the essentials of franchising a business. Mark reviews the three elements that legally define what a franchise is, the significance of the number of units a business should have before franchising, what consulting firms do for first-time franchisors, and more. 

Topics covered in this episode include: 

  • Franchising as defined by law 
  • Alternatives to franchising (by removing the tradename, fees, etc. from the equation)
  • Can or should you franchise a business with just one location? 
  • Steps to consider taking when franchising (walk, don’t run!)
  • What to expect from Mark’s book, Franchise Your Business 
Posted in Franchise How-Tos and Trends.

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