Technology in Franchising

iFranchise Group President Dave Hood is quoted in this Delta Sky magazine article about how franchise brands are leveraging new technology innovations to gain a competitive edge.

He notes that in today’s more competitive and challenging franchising industry, with reduced margins, higher labor costs, and hard-to-find real estate options, hundreds of new franchise concepts still enter the marketplace each year.

In order to “level the playing field,” emerging or smaller franchise brands can use technology tools to help them look and act like — and compete with — larger, more established franchise systems.