In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how every good story has a beginning, a middle and an end, and that utilizing trade shows as part of your marketing strategy is no different.
Sound like ancient history? Not today’s trade shows. They are more exciting, glamorous and full of expert resources than ever before. In our business, the International Franchise Expo is the epitome of all things shiny and new in the franchising industry, where hundreds of concepts and vendors gather to be discussed and discovered. That’s why for this piece, Siebert features Tom Portesy, CEO of MFV Expositions who puts on over 70 shows per year. Between the two of them, find out the important three-part process that places your own marketing efforts on solid ground for a happily ever after trade show experience of your own.
What is essential that you do while planning the show? What should your booth look like? Who from your organization should you send to pitch your brand, and what is the best way to follow-up with leads you receive while you’re there? That’s just the beginning of what you’ll learn in this useful trade show how-to guide that you can put to work for your organization today!