In this Franchise Times article, iFranchise Group CEO Mark Siebert explains three simple but effective methods to get in front of bad press. In an era of social media, with opportunities for brand crises in all corners of the Internet, it is more important than ever for companies to stay vigilant, then handle an incident in a way that helps find a resolution, without making things worse.
No matter the size or budget of your company, Siebert shares tools to aid in social listening and response across the web, and reveals where the disgruntled may gather. Most important, he walks you through three distinct steps that explain just how to react to negative press online, whether it’s a nasty tweet, an inflammatory review, or an entire blogpost that smears your brand.
PR crises aren’t like they used to be when the accused had a full 24-hour news cycle to prepare a response. In today’s technological world, crises happen in the public eye, in real time, with the potential to escalate quickly.
Don’t miss out on this thorough, specific bit of advice to help recover your brand’s reputation through timing, integrity and authenticity.