In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how franchise success comes from doing a lot of little things, the right way. By comparing the strategic planning for your business to a Halloween night of trick or treating, Siebert brings you full circle from the minute you turn your porch light on to the last piece of candy in your bag.
There is no single trick to franchising sales success. The magic happens when step after strategic step moves the franchise marketing and sales plan forward.
The first component Siebert talks about is the franchise website, and how it serves as the “porch light” to your business. A high-quality franchise website welcomes prospects to your door to inquire about your business. It serves as the vehicle to generate leads, collect information, and pique interest about your brand. There is no more important introduction. If the porch light isn’t on (i.e., if Google doesn’t rank you), no one is coming to the door. In this article, Siebert breaks down exactly how your website should be performing for you.
Siebert also explores a second component – filling that trick or treat bag with qualified leads. When it comes to the leads generated, the key is to take quality over quantity. A highly qualified candidate stands a better chance of evolving into a successful franchisee, who turns into a champion for your brand. Learn why the right validation from existing franchisees in your system plays a crucial part of the recruiting process. Likewise, a negative validation by a poorly performing franchisee is like receiving broccoli on Halloween night.
This article teaches you how to focus on strategy, one piece of candy at a time.