Positioning a Franchise Launch

In his recent article for Franchise Times, Mark Siebert describes a schooled approach to franchise marketing:

  1. Stock up on dedicated franchise marketing materials.
  2. Create multiple landing pages to target different audiences.
  3. Order short print runs to allow for multiple brochures targeted to multiple audiences.
  4. Narrow the targeted market to allow franchisors to better service new franchisees by clustering support and consumer advertising.

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