Companies looking to franchise their business need to focus on quality control and consistency in setting up their franchise program.
When our franchise consultants speak with companies looking to franchise their business, we often hear that one of the factors holding them back, is fear that franchisees will stray from the quality standards related to the brand. Franchisors fear losing control. These fears fail to take into account the motivations franchisees have to conform to the franchise system. A highly developed confidential operations manual is one way of enforcing brand standards. It plays a key role in training franchisees and their managers.
The franchisor’s ongoing support (field visits, for example) will also play a crucial role in maintaining franchise brand standards.
iFranchise Group CEO Mark Siebert discussed this topic in a recent article published on BeTheBoss.com.