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Outsourced Franchise Sales Organization Franchise Dynamics Sold by iFranchise Group

Leading Franchise Consulting Firm Announces
Changes to Corporate Entities’ Structure

HOMEWOOD, IL – The Board of Directors and executive team of iFranchise Group (, a leading franchise consulting firm based in the Chicago area, announced today they have sold their interest in Franchise Dynamics to Executive Decisions Group. As part of the transaction, iFranchise Group and its principals have acquired complete ownership of digital media and public relations agency, TopFire Media.

“We believe this new structure will enable each of our companies to concentrate our energies and resources on the core components of our respective business models. Ultimately, it will allow us to work most effectively and in the best interest of all our franchisor clients,” said iFranchise Group President, David Hood.

The franchise industry is an immense and ever-evolving sector of the U.S. economy, generating $674 billion in economic output and 2.5 percent of the Gross Domestic Product (GDP), per reports published by the International Franchise Association[1]. “With dozens of new franchisors joining the industry each year, it has become apparent that there is an even greater need for specialized services that guide franchisors in their various stages of expansion. Our agreement with Executive Decisions Group is a step toward further refining our service offerings so that we can best meet client and industry needs,” noted iFranchise Group CEO, Mark Siebert.

“This is the logical next phase for our company – one that should enable the entire Franchise Dynamics team to be laser-focused on best practices in franchise sales,” stated Robert Stidham, who will remain with Franchise Dynamics as its CEO. “We are confident this transition will be seamless for our current and future franchisor clients, and we remain committed to being the preferred outsourced sales resource for qualified franchisors across all sectors of the franchise industry.”

“We expect this shift in our ownership structure will provide us with the opportunity to better support our clients, our internal teams, and the growth of our particular businesses,” concluded Siebert. “We value the contributions that Robert and the Franchise Dynamics team have made over the years. We anticipate continuing to be synergistic, albeit separate, organizations, and look forward to continuing to serve our mutual and distinct clients to the best of our abilities in the years to come.”


About iFranchise Group:  iFranchise Group (, is a leading franchise consulting firm that offers the skills of the nation’s top professionals in franchise strategic planning, operations training and documentation, and franchise marketing and sales for emerging and established franchise companies worldwide. For more information, contact (708) 957-2300 or [email protected].


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