Available at all book and ebook retailers, January 2016
iFranchise Group CEO and expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.
Learn how to:
– Evaluate your existing businesses for franchisability
– Identify the advantages and disadvantages of franchising
– Develop a business plan for growth on steroids
– Evaluate legal risk, obtain necessary documents, and protect intellectual property
– Create marketing plans, build lead generation, and branding for a new franchise
– Cultivate the franchisee-franchisor relationship
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