For American Franchisors to Succeed Overseas, They Have to Be Open to Change

Sometimes the fastest way for a U.S. company to penetrate an international market is though a master franchise structure. This has wide-ranging implications for fee structure, the franchisee profile, marketing, training and support. Area development structures are also used. In any case, entering an international franchising market requires careful planning and strategy. Check out this recent Entrepreneur Magazine article which discusses some of the unique challenges and benefits of international franchising.

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