For additional information on franchising and related topics, you may find it valuable to reference the following articles.
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Articles
Is Your Business Franchisable? , originally published in Successful Franchising by Mark Siebert, CEO of the iFranchise Group.
The Right Marketing Materials , recently published in Franchising World by Mark Siebert, CEO of the iFranchise Group.
Download a .pdf version of an article published in Biz Magazine by Mark Siebert, CEO of the iFranchise Group, on Franchising Your Business . (3.0MB)
Another Siebert article on International Franchising , this one in Biz Magazine . ( 5.0 MB)
Download a .pdf version of a Wall Street Journal article on Retail Franchising by Julie Bennett. (5.0 MB)
Download a .pdf version of a Franchise Times article on Co-Branding by Ellen Shubart. (725K)
Download an interesting article on E-ncroachment written by Eddy Goldberg for Franchise Update . (6 MB)
Download a .pdf version of the most recent AAFD Fair Franchising Standards.
Download a .pdf version of an article describing the groundbreaking principle of EST Retailing -- how to compete in today's competitive retail marketplace. (50K)
Download a .pdf version of " The Fifth EST " which further explains the evolution of retailing in the U.S. (29K)
Download this .pdf version of a groundbreaking new look at the impact of the Internet and Retailing . (158K)
Sites of Interest
FTC Publishes New Franchise Guidelines for Comment (Click here and scroll to October 15, 1999 for a PDF Download)
American Association of Franchisees and Dealers Releases Accreditation Standards.